Execs & Accounts for January 14, 2008
Corona gets a kick from Fox Soccer Channel; Ogilvy partners with BzzAgent; InterClick hires three.
Corona gets a kick from Fox Soccer Channel; Ogilvy partners with BzzAgent; InterClick hires three.
Crown Imports and Fox Soccer Channel tapped Creative Presence Partners for an integrated advertising campaign. Crown Imports’ Corona beer will be the focus of a microsite and other promotions tied to the Barclays Premier League and other live soccer programming.
Ogilvy Public Relations Worldwide partnered with media network BzzAgent. The PR agency’s client will be provided access to BzzAgent’s word-of-mouth media network.
InterClick hired three execs. The behavioral targeting firm, which is owned by Customer Acquisition Network, named Patrick Jones and Tom Ippolito as senior account executives, and Ben Abatiello as a VP of media buying.
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