Execs & Accounts for Monday, April 7, 2008

CheetahMail, a unit of Experian, named Greg Whalen as VP of development. Whalen was most recently co-founder and principal consultant of Wisdom Data Services, a China-based software development company.

Heavy.com hired former Glam Media executive Richard Rocca. Rocca will take on the role VP, business development. At Glam he was senior director. Rocca plans to establish premium brand partnerships and identify new revenue opportunities at Heavy.com.

Neil Budde joined DailyMe as president and chief product officer. Budde left his post as VP and editor-in-chief of Yahoo News, Yahoo Finance, and Yahoo Sports last year. He was also a founding editor and publisher of The Wall Street Journal Online. DailyMe is an online news provider.

Gannett appointed Jennifer Carroll VP of new media content, and Kate Marymount VP of information center content. Carroll will be an architect of the company’s information center initiative and will also serve as VP of digital content for Gannett Digital. Marymount replaces Carroll as president of information center content in the U.S. community publishing division. She was executive editor and VP of information center at “The News-Press” in Fort Myers, FL, previously.

NBC Universal said it would create video and original content including Webisodes for NBC.com. “Heroes,” “Chuck,” and “The Office” will get Webisodes in July. NBC will make “30 Rock” “360 with Jack Donaghy’s Online business courses.

Cincinnati Bell Wireless is offering mobile coupons through Cellfire.

Xfire and Exent Technologies partnered to create a treasure hunt inside “Call of Duty 2.” Exent’s AdMuse product made it possible to embed maps and textures without changing the game’s source code.