Execs & Accounts for November 12, 2007
Epsilon gets Penney back; Atmosphere BBDO completes work for FedEx; Avenue A/Razorfish creates microsite for Breville.
Epsilon gets Penney back; Atmosphere BBDO completes work for FedEx; Avenue A/Razorfish creates microsite for Breville.
Epsilon named Michael Penney EVP, strategic and analytic services. Penney returns to the marketing technologies and services company after a stint with Blue Ridge Partners Management Consulting, where he was a founding partner.
Quantcast appointed Adam Gerber chief marketing officer. Before joining the Internet ratings firm, Gerber was Brightcove’s vice president for advertising products and strategy.
FedEx tapped Atmosphere BBDO to create a “virtual package” viral messaging experience at LaunchAPackage.com.
Active Marketing Group hired Lisa Bentley as vice president, business development. Bentley joined the marketing and technology company from a position as group associate publisher of the Time Inc. Business & Finance Network.
Breville selected Avenue A/Razorfish to launch a microsite. The Web presence allows consumers to interact with Breville’s kitchen appliances in a rich media environment.
Lyris, the firm formerly known as J.L. Halsey, hired Blaine Mathieu as SVP of marketing. Mathieu was previously general manager and vice president of product and marketing at Corel Corporation.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.