Execs & Accounts: IPG Emerging Media Lab, Sometrics

IPG Emerging Media Lab formed a strategic alliance with SocialVibe. SocialVibe provides a media utility that enables interaction between brands, people, and causes across social media. It will have preferred partner status in social media campaigns.

Social marketing and analytics firm Sometrics named Jennifer Bartlett and Michael Maher business development managers. Bartlett has a background in both online and traditional advertising with a focus on strategic partnerships. She was most recently production manager at One Eighteen Advertising. Before that she was a project and product manager at Tag Digital Media. Maher was VP of business development and strategy at eMedical Lending.

Travel Ad Network added two sites to its roster. IATA Travel Center provides travelers with personalized passport, visa, and health documentation advice for their international flight itineraries. Tripwolf is a social media travel start-up.

ClickCulture completed a Web site redesign for Reichold. The international supplier of unsaturated polyester resins for composites hired ClickCulture to create a site in multiple languages to support its 18 manufacturing sites in 11 countries and increase brand awareness.