Execs & Accounts: Publicis & Hal Riney, Hydra, Adgregate

Mat Ranauro has joined Publicis & Hal Riney in the newly created role of SVP, director of interactive. Ranauro joins from Crispin Porter + Bogusky where he was associate technical director on the Burger King account since 2006. In his new role he will work with clients including Walmart, Beam Global Spirits, and Compaq.

Performance-based ad network Hydra has appointed Kelly Jenkins-Lipp to the newly created position of advertising director. She will be responsible for the firm’s internal creative team and drive development, production and optimization of campaigns on behalf of clients.

Adgregate Markets, a provider of transactional advertising solutions, has announced three hires to its management team. John Underwood is joining as COO, Manny Berrios as CTO, and Lori Stevens as VP sales.

NBC Local Media today announced that Greg Scholl, former President and CEO of the global digital media services company The Orchard, is joining the division as president, local media platforms.Scholl will report directly to John Wallace, president of NBC Local Media, effective November 2.

Lonely Planet, the BBC Worldwide-owned guidebook publisher, has appointed a new U.S. head to help reposition the company as a cross-media and digitized publisher. As managing director of Lonely Planet Americas, John Boris will oversee a range of digital initiatives in the U.S. Market.