Execs & Accounts: Resonate Networks, MediaMath, Rubicon Project

Political ad net Resonate Networks has hired Deborah Correa. The recently-launched ad network serving political and advocacy advertisers is ramping up its staff with Internet advertising veterans including former Washingtonpost.Newsweek Interactive exec Deborah Correa, who was hired a month ago as Resonate’s VP advertising operations.

MediaMath has boosted its staff by 30 percent in the past two months and announced new hires. The digital media buying platform firm hired Steven Kaufman, a 10-year Digitas veteran, as EVP of account services. Former partner at interactive ad agency Rosetta, Richard Greenberg has been named VP, marketing. Previously manager of the risk online acquisition, pricing, and channel analytics group at American Express, Natalie Mazer, PhD, is the firm’s new yield director. The company has gone from 46 to 60 full-time employees in the last two months.

Publisher optimization firm The Rubicon Project has opened an office in Sydney, Australia. In an effort to expand into the Asia Pacific market, the firm has also hired Kaylie Smith as managing director for the Asia Pacific office. She recently served as head of platform for Japan and Asia Pacific at Google.

The Wharton School and OfficeArrow.com have partnered for the Wharton’s Interactive Media Initiative. The three-year initiative pairs the Web-based collaborative business community with Wharton’s interactive media academics to develop solutions for digital and integrated media problems. Wharton students will create forecasting models based on information gleaned from OfficeArrow community members.