Execs & Accounts: StrongMail, iCrossing, Bazaarvoice
Strongmail signs new clients; iCrossing hires and promotes new execs; Bazaarvoice signs Buy.com.
Strongmail signs new clients; iCrossing hires and promotes new execs; Bazaarvoice signs Buy.com.
Australian online travel agency WebJet signed with StrongMail. StrongMail replaces an outsourced solution. The on-premise e-mail is supposed to standardize customer e-mail. StrongMail also signed CSN Stores and Lasso as new accounts.
iCrossing promoted two execs and hired a former Digitas creative. Stephen Thompson and Eric Wegerbauer were both promoted to the roles of senior vice president and executive creative director. ICrossing recruited Kenan Aktulun, former Digitas creative executive. He joined iCrossing as VP and group creative director.
Buy.com implemented Ask & Answer from Bazaarvoice. Ask & Answer allows consumers to post questions and offer advice on product pages.
Quattro Wireless is powering a site for the New England Patriots NFL football team. The dot-mobi site was launched in advance of the season, and will include breaking news, podcasts, and an instant in-game tracker.
go2 Media created go2 Olympics for the Beijing games. The mobile content site will bring updates on the 2008 Summer Olympic Games in Beijing, China, that start today.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.