Execs & Accounts: Tremor, PointRoll, WeatherBug, Mpire

Online video ad network Tremor Media hired a new marketing director. In the newly created role of senior director of product marketing, Mukund Ramachandran will head up Tremor’s product positioning, market strategies, and sales assistance efforts. Ramachandran served most recently as director, product marketing for Yahoo Media Group.

Gannett-owned PointRoll names Rob Gatto SVP of sales. Gatto previously led sales and client services at PointRoll sister company ShopLocal. With the appointment, sales efforts for the two units will be aligned to create a retail vertical sales group for both ShopLocal and PointRoll product lines.

WeatherBug made two hires. Christopher Backschies returned to its ad sales team as director of West Coast sales, and Kevin Johnson joined as a senior account executive.

Mpire Corporation names two senior execs. United Online and Hearst vet Sandy Streim was appointed VP of East Coast sales of the ad optimization firm, and former Real Networks GM Andy Terentjev was named VP of business development. Additionally, Will Hodgman, EVP international at comScore, joined the Mpire board.

Betawave hires Mark Oltarsh as chief revenue officer. Oltarsh was VP and group publisher of Bauer Publishing’s “In Touch Weekly” and “Life & Style” magazines.

Oddcast creates online app for Purina. “Friend Fetcher” is a dog breed selector with 118 animated dog breeds.