Execs & Accounts: WebTrends, YuMe, Revenue Science

WebTrends hired a VP of marketing. Jascha Kaykas-Wolff, a former Web trends customer, joined the Web analytics firm as vice president of marketing. Kayakas-Wolff was previously director at Alvarez & Marsal Business Consulting where he worked to grow its e-commerce specialty service line. He previously held senior management roles at Microsoft, with responsibility over business operations, business development, analytics, merchandising, design, Web development, and program management for Microsoft Store, Windows Marketplace, and Microsoft Pinpoint. Prior to Microsoft Kaykas-Wolff was a business development manager in Yahoo’s shopping business unit.

YuMe was selected by Adobe to serve ads in streaming and downloadable content. Adobe will use YuMe as one of its vendors to serve video ads into downloaded content from Adobe Media Player, as well as its streaming content on Adobe TV.

Revenue Science expanded its Southwest presence. Raquel Rosenthal, who is from the Dallas/Forth Worth TX area, was named senior account executive. She has 15 years of print and interactive sales experience, including working as a business owner for The Advantage. She was an account executive with DoubleClick and an associate publisher at Commercial Property News, a division of Nielsen Media.

Quattro powered a holiday link-to-cell mobile marketing program for Panasonic. The Quattro-powered program links from Panasonic ads to a mobile WAP site within Amazon.com featuring the consumer electronic brand’s products.

Online social gaming company King partnered with Mochi Media to generate ad revenue. Mochi Media generates revenue through its online games network. King leverages Mochi Media’s capability in distributing games across the Internet through its publisher community. Through MochiAds, publishers search, browse, and add free ad-supported games to their sites and receive a share of ad revenues.