Execs & Accounts: YuMe, Agency.com, TruMedia

YuMe Networks names Michael Mathieu CEO. He replaces CEO Jayant Kadambi, the co-founder. Kadambi will remain president and a board member. Mathieu’s previous experience includes a position as president of the Internet division of Freedom Communications. He was also SVP of United Online, where he oversaw the media group and helped drive the company’s transition from dial-up ISP to global media business.

Agency.com appointed Geoff De Weaver director of business development. De Weaver will lead strategy and development growth for Agency.com and client prospects. He will work in the New York office. De Weaver previously worked for digital and direct marketing units of ad agencies including Ammirati Puris Lintas and Ogilvy & Mather Direct (Ogilvy One).

TruMedia networks named Rafe Anderson president and CEO. Anderson spent more than 10 years in digital media and sports marketing. The past six years he was with Fenway Sports Group as director of business development. Prior to FSG Anderson was with the Boston Red Sox focusing on the club’s digital media initiatives. TruMedia is a developer of social media technologies.

Red Door Interactive hired Mario Gallardo as senior business manager. Gallardo was an interactive account manager at Doner, where he gained experience in social media, mobile campaigns, and cross-platform promotions.

Video game and entertainment advertising network Intergi added four sites to its network. New sites include QJ.net, an online portal for all things video gaming and entertainment; Evil Avatar, an aggregate site for gaming enthusiasts and developers; Fpsbanana.com, a Web site tailored specifically to online first-person shooters; and Nsider2.com, the Nintendo Insider Forum. The addition brings the network to over 700 sites, and a reach of nine billion monthly impressions.