Execs and Accounts for March 29, 2002

Development firm and consultancy Razorfish has launched an updated corporate Web presence for Regeneron Pharmaceuticals . Razorfish developed the Regeneron site with an eye toward the biopharmaceutical company’s investors, job seekers, business partners, and the media. The site highlights Regeneron’s pipeline of product candidates and biological expertise in targeted diseases.

In tandem, Razorfish built a supporting content management system (CMS), accessible only to authorized Regeneron staff, to help manage and update the site. The final solution integrates the public site with the underlying CMS.

“We turned to Razorfish for a more contemporary site, one that establishes a clear identity for our company and which differentiates us within the competitive biopharmaceutical industry,” said David Glass, vice president of the muscle program and technology development at Regeneron.

Lightningcast, a provider of ad software and services for Webcasters, has hired Bill Jaris as senior vice president of sales. Prior to his appointment, Jaris was vice president and product sales director at Diameter, DoubleClick’s Web market research division. He was also a founding partner of @plan, an early online ad market research firm that was acquired by DoubleClick in 2001. Additionally, Jaris established and developed an Internet sales repping company for Lycos/ADSmart in the early days of online advertising.

Jaris is based in Lightningcast’s New York City office and leads the sales team that sells audio and video commercials for the approximately 35 Webcasters that comprise the Lightningcast network.

New York agency Doremus, working with Unicast and interactive production company Grain, has created an Interstitial ad for ACE Limited Insurance. The spot, a rich animation created with Flash, is aimed at CEOs and CFOs. It launched March 25 on media sites including Forbes.com, NYT.com, Businessweek.com and the CBS PGA site, with visuals based on elements of the Doremus TV campaign for ACE. The ad uses Unicast’s new Superstitial 300 format, which is three times the size of the earlier 100 KB spots.

“Since this is a high-profile, high-level audience, everyone agreed that the spot had to break new ground creatively,” said Frauke Tiemann, art director at Doremus.

Wireless LAN consultancy Signa Services has tapped High Road Communications for a public relations campaign to help drive Signa’s growth in the sector. Signa is eager to establish itself early as a top player in the WLAN market, which Cahners In-Stat estimates will increase to $5.2 billion by 2005. High Road will work with Signa to increase awareness of the company and its services as this industry grows. High Road also handles PR for Signa’s parent company, Psion Teklogix.

Joe Musgrave, vice president and general manager of Signa Services, said, “High Road’s knowledge of the North American wireless media will play an important role in educating our key audiences about the value Signa Services brings to the market.”

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