Facebook: Advertisers should be more strategic with data
Facebook wants advertisers to be more strategic and creative with the vast amount of data that the social network has available on its users.
Facebook wants advertisers to be more strategic and creative with the vast amount of data that the social network has available on its users.
Facebook wants advertisers to be more strategic and creative with the vast amount of data that the social network has available on its users.
Carolyn Everson, Facebook’s vice president of global marketing solutions, has urged advertisers to use more creative targeting tactics – such as adopting different versions of the same ad depending on a viewer’s ‘likes’ and interests. Everson is also preparing marketers for the opportunity to use Facebook’s targeting data for ads on Instagram, the photo-sharing application owned by the company.
The mission is that “the creative community really starts to learn and understand the power of our data,” Everson said.
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