Facebook bolsters video proposition with new customisation and control features
Facebook has introduced a number of new features to help advertisers and publishers control who sees their videos.
Facebook has introduced a number of new features to help advertisers and publishers control who sees their videos.
Facebook has introduced a number of new features to help advertisers and publishers control who sees their videos.
Video creators can now restrict their audiences by age and gender, in addition to existing location and language restrictions. They can also control viewers by using a new ‘secret’ mode, which makes videos playable only to those with a direct link to the content, and by opting to turn off third party embedding.
Facebook has also launched a Video Library, a dedicated space for Page owners to organise and update their videos individually or in bulk.
The social networking site has been ramping up its video proposition in recent months, testing commercial break-like ads and introducing a videos tab in Page Insights to help publishers understand the overall performance of the video.
Facebook’s video traffic has quadrupled in the past year alone, with total views across the social networking site currently hitting more than 4bn per day.
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