Facebook is rolling out a new tool which allows users to make donations to charities with the simple click of a button. The ‘Donate’ button - which was introduced in 2013 to a select number of charities - can now be used for all non-profits on Facebook pages and link ads.
Facebook is rolling out a new tool which allows users to make donations to charities with the simple click of a button. The ‘Donate’ button – which was introduced in 2013 to a select number of charities – can now be used for all non-profits on Facebook pages and link ads.
In a Facebook post, the social network announced: “Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”
Like the ‘Shop Now’ and ‘Book Now’ buttons introduced last year, ‘Donate’ takes users to sites outside of Facebook, which departs from the previous ‘Donate button’ – which asked for donations in-app.
“Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same,” said a Facebook spokesperson. “We’re inspired by how much good comes from these connections, so we’ve added a ‘Donate Now’ call-to-action on Pages and link ads to make those connections easier than ever.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View article
Leave a Reply
You must be logged in to post a comment.