Facebook introduces Pages Messaging for businesses

Facebook has introduced new communication features for Pages, including tools which allow customers to send private messages to businesses.

In a blog post, Facebook revealed a new “Send Message” call-to-action button which will appear on local awareness ads, allowing initiate private conversations with business Pages from newsfeed ads. “When someone clicks on the “Send Message” button in an ad, the Facebook Messenger window opens for them to write and send messages to the business”, the social network explained.” Incoming messages to Pages include an attachment that shows which ad prompted the person to reach out, and once someone initiates a message with the business, the business can reply and follow up as necessary.”

Until now, Page admins could only respond to customers in the same way that the person reached out to the Page, either through a comment or private message. In the coming weeks, Page admins will also be able to reply to public comments with a private message, helping them solve private customer requests more efficiently.

“Messaging has become a preferred communication channel for people, and now people and businesses on Facebook can start real-time conversations with each other in more ways. Start using these new features today to offer your customers a convenient and personal way to connect with your business”, Facebook explained.