Facebook Messenger reaches half a billion users

Facebook’s Messenger app now connects over half a billion monthly users following its launch in 2011, despite once being at the centre of privacy fears and download scandal.

Facebook’s Messenger app now connects half a billion monthly users following its launch in 2011, despite once being at the centre of privacy fears and download scandal.

The standalone, dedicated app hit headlines after users were forced to download the separate tool to carry on using services. The app also stirred up fears that it compromised users privacy.

Last week Facebook’s chief executive Mark Zuckerberg acknowledged that forcing people to install another app was “a short term painful thing”, but added that the benefit was that his firm could offer a “faster and more focused” experience.

Peter Martinazzi, director of product management at Facebook, said in a blog post: “Messenger was the first of our standalone apps, and unlike our core Facebook apps, it focused on one use case – messaging. With Messenger, you can reach people instantly.

“It is just as fast as SMS but gives you the ability to express yourself in ways that SMS can’t. You can send stickers or videos, take selfies, chat with groups and make free calls. We’ve also continued to improve speed and reliability. Updates to Messenger ship every two weeks so it continues to evolve and improve.”

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource