Facebook has overtaken Google as the top platform for online news traffic, according to new research by Parse.ly. The study, which highlights the increasing power of social media to drive traffic, took over 400 news and media outlets into consideration - which total over 6bn page views and more than one billion unique visitors every month.
Facebook has overtaken Google as the top platform for online news traffic, according to new research by Parse.ly. The study, which highlights the increasing power of social media to drive traffic, took over 400 news and media outlets into consideration – which total over 6bn page views and more than one billion unique visitors every month.
Fortune reports that social networking sites (primarily Facebook) account for 43% of traffic to the sites it collects data for while Google accounts for 38%. Parse.ly’s chief technical officer Andrew Montalent said:
“There’s a lot of effort among media companies being placed on specific social channels like Twitter, but our data shows that Twitter is basically a distant traffic source. That’s unfortunate because Facebook is a lot less transparent around things like how the algorithm functions. There’s a lot more useful data from Twitter about their content, but FB is more like a black box in terms of how it operates. And yet it’s this huge and growing traffic source.”
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