Facebook wages war on “scammers” selling likes to businesses
Facebook will “aggressively” eliminate “fake likes” from its network in a through a multi-billion dollar legal push.
Facebook will “aggressively” eliminate “fake likes” from its network in a through a multi-billion dollar legal push.
Facebook will “aggressively” eliminate “fake likes” from its network in a through a multi-billion dollar legal push.
The social site said it had already won more than $2bn (£1.3bn) in legal judgements against scammers selling fake likes to businesses.
In a post on its security blog, Facebook said: “We have a strong incentive to aggressively get rid of fake likes because businesses and people who use our platform want real connections and results, not fakes.”
It explained: “Fake-like-pedlars tempt Page admins with offers to “buy 10,000 likes!” or other similar schemes.
“To deliver those likes, the scammers often try to create fake accounts, or in some cases, even hack into real accounts in order to use them for sending spam and acquiring more likes.
“Since these fraudulent operations are financially motivated businesses, we focus our energy on making this abuse less profitable for the spammers.”
Facebook confirmed that alongside legal action it had invested in sophisticated anti-spam algorithms to combat the issue.
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