Makr Shakr is a new mixology system that allows users to create personalised cocktail recipes in real-time through a smartphone application, transforming them into crowd-sourced drink combinations.
Makr Shakr is a new mixology system that allows users to create personalised cocktail recipes in real-time through a smartphone application, transforming them into crowd-sourced drink combinations. It’s located at the centre of Royal Caribbean’s new Anthem of the Seas ‘smart’ cruise ship.
Carlo Ratti, professor at the Massachusetts Institute of Technology (MIT) and co-founder of Makr Shakr commented:
“Makr Shakr is a great example of how robotic technologies are changing the interaction between people and products – a topic that we have been exploring in great depth…The system explores the new dynamics of social creation and consumption – ‘design, make and enjoy’ – allowing users to design their own cocktail creations, while digitally controlled machines transform these designs into reality.”
Is this the future? Will robots replace the barman? “Makr Shakr does not suggest replacing the bartender with a robot, but rather was conceived as a social experiment that looks at how people might embrace the new possibilities offered by robotics and digital manufacturing” says Saverio Panata, COO of Makr Shakr.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View article
Leave a Reply
You must be logged in to post a comment.