Fitness Brand Shoots for #Linsanity on Twitter
Beachbody targets buzz surrounding basketball star Jeremy Lin.
Beachbody targets buzz surrounding basketball star Jeremy Lin.
Beachbody sought to capture Twitter buzz Thursday night as sports phenom Jeremy Lin and the New York Knicks took on (but failed to upset) Lebron James’ Miami Heat on national cable TV. The fitness marketing firm bought the keyword “#linsanity” for Promoted Tweets.
ClickZ has been observing if brands were buying the term on Twitter since the basketball story took off two weeks ago. Even though “#linsanity” has repeatedly been a trending topic, Beachbody is the first brand we’ve seen try to ride the basketball player’s coattails on the micro-blogging site.
Whenever a Twitter user clicked on the trending hash-tag or searched for the term tonight, they saw Beachbody’s ad.
How to #endthetrend of Obesity. youtu.be/Rnpm7-mnCRI #beachbodychalleng e @CarlDaikeler
— Beachbody (@Beachbody) January 7, 2012
In terms of buzz, “Knicks-Heat” was trending on Twitter late Thursday afternoon. The company didn’t respond to interview requests.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View articleOn Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...
View articleAs social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...
View articleEveryone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...
View articleTwitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find Read More...
View article
Leave a Reply
You must be logged in to post a comment.