5 steps to social intelligence (eBook)
Keeping a firm grip on the pulse of your company’s online presence is essential to feed the social intelligence of your brand – however a simple and one-dimensional strategy won’t do, according to a new guide.
Keeping a firm grip on the pulse of your company’s online presence is essential to feed the social intelligence of your brand – however a simple and one-dimensional strategy won’t do, according to a new guide.
Digital marketing’s raison d’être is to produce content that is seen, heard, valued and memorable – but measuring the success of your latest Twitter campaign or Facebook post requires more than a casual glance over your notification centre.
A new Social Intelligence Guide from Synthesio argues that brands must manage and analyse large amounts of data, across multiple social sources, to activate, re-calibrate and optimise their business programmes across the enterprise.
The report explores five key steps that marketers can take to score high social intelligence marks and tweak future campaigns with a more perceptive eye:
So marketers, get back to basics and make sure you’re crunching the data before embarking on your next campaign by taking a look at this handy guide, which outlines the major social business concepts and strategies for success with examples from some of the world’s leading brands and agencies.
Download the full guide below to find out more about how to turn social insights into business strategy:
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