Flipboard news service testing full-screen video ads
The news reading service will start testing full-screen videos ads in its magazine like mobile apps on Monday.
The news reading service will start testing full-screen videos ads in its magazine like mobile apps on Monday.
The news reading service will start testing full-screen videos ads in its magazine like mobile apps on Monday. Brands involved in the trial include Woodford Reserve, Gucci, Chrysler, Conrad Hotels & Resorts, Sony Pictures’ film “Fury,” Principal Financial Group and Jack Daniel’s.
The video content will appear in the full-page slots that appear as users swipe through content in Flipboard’s digital magazines. “This is furthering our belief that there’s really an opportunity to do high-quality premium brand advertising in mobile,” said Flipboard CEO Mike McCue. “Video obviously is a really important way to do that.
Interestingly, people will need to click the ads in order to play them, though Mr. McCue said the company is considering making the video ads automatically.
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