Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]
Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands.
Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands.
The Superbowl and Oscars have spurred an emphasis on real-time marketing but Christel Quek, former regional social business lead for Samsung Asia, says it would be myopic to view it from a campaign basis, which doesn’t fit into overall content strategy.
Quek tells ClickZ why social media specialists should consider relevant-time marketing for 2014 in the video below, following her presentation on content marketing last month in SES Singapore.
https://youtu.be/eELMJCAiSbI
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceWith so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...
View articleDo you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleGreat advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...
View articleBreaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...
View article
Leave a Reply
You must be logged in to post a comment.