Former DDB Needham Exec Forms Own Company

Promising to “fill the service gap left by traditional and interactive agencies” Kathy Sharpe, a former director of interactive marketing at DDB Needham, has launched Sharpe Partners in New York City.

As interactive consultants, Sharpe Partners said it is structured to help clients figure out their Internet goals, or knowing those goals, help them use their Web assets to meet their goals and help make the company’s Internet play profitable.

“Marketers are inheriting a diverse range of online assets: corporate and /or product sites, customer service links, e-commerce capabilities, etc. and are charged with not only figuring out how to integrate their electronic assets into their off-line programs, but also how to deploy online advertising, marketing, and PR banners into rapidly changing technology structures,” Sharpe said.

“The process of keeping current with technology changes and learning how to implement cost-effective, income-producing Web programs puts enormous time pressure on marketers adding to a sense that they are out of their depth. b