Former SVP at GM Cyberworks to Head Start-Up PrivaSeek

Internet start-up PrivaSeek named Larry Lozon, one of the company’s founders and a recognized interactive advertising and marketing technology expert, as its CEO.

Lozon, a former senior vice president and director of General Motors’ Cyberworks, will hold primary responsibility for the company’s day-to-day business operations. PrivaSeek said it aims to empower both consumers and businesses with tools to easily and automatically protect and manage personal information on the Web.

As the director of General Motors’ Cyberworks–charged with incorporating new media technologies into General Motor’s marketing programs–Lozon was responsible for the management of numerous creative, technical and media suppliers, interactive testing, negotiation of media contracts and the management of a shared digital media learning system with GM’s global marketing and advertising activity.

His duties also included management of GM’s suite of over 50 Web sites, GM’s media lab, GM’s sponsorship of MIT’s Media Lab and GM’s interactive media buying, measurement, and research activities.

His career with General Motors included nine years with Dallas-based Electronic Data Systems (EDS), a former subsidiary of GM. There, as vice-president of Internet and new media in 1994, Lozon established EDS’ Internet business services.

PrivaSeek Inc. recently received $14 million in equity capital from TL Ventures, Internet Capital Group and Sequel Venture Partners.