Pasadena, CA-based Free-PC Inc. said that initial advertiserswill include Citibank, eBay, Amazon.com, New Line Cinema, ISN/FirstAuction,eToys, CyberianOutpost, eNews, Beyond.com, PCFlowers and CarsDirect, amongothers.
Pasadena, CA-based Free-PC Inc. said that initial advertisers will include Citibank, eBay, Amazon.com, New Line Cinema, ISN/FirstAuction, eToys, Cyberian Outpost, eNews, Beyond.com, PCFlowers and CarsDirect, among others.
The ad-backed company is giving away 10,000 personal computers with free Internet access and email. Advertisers and marketing partners will reach Free-PC users through one or more desktop vehicles, including rotating, targeted banner advertising and fixed direct access buttons.
Free-PC consumers complete a detailed questionnaire that allows the company to target advertising to them. Ads are served from the hard drive of the computer, enabling rich media such as film clips, broadcast spots and other multimedia creative. Ads appear onscreen on a side and bottom bar, whether or not the user is online.
“With our online detailed demographic reporting of customer clickthroughs on ads and channel buttons, our marketing partners will be able to know which consumers are specifically attracted to their offers and services,” said Steve Chadima, Free-PC’s vice president of marketing. “All of this feedback is available in real time. . .”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.