Gaming Events Draw Major Sponsors
It seems clear that some major brands are taking video game tournaments and events as an effective means of reaching their target audience
It seems clear that some major brands are taking video game tournaments and events as an effective means of reaching their target audience. Having worked with them for the past year, PepsiCo’s Mountain Dew soda brand signed on again with the Championship Gaming Series (CGS) worldwide professional gaming league for another year of sponsorship. Mountain Dew’s deal with the league consists of TV and event promotions, and includes the “Dew Trophy” to be awarded to the CGS World Champion next month, along with a $500,000 top prize. Separately, the Austin Independent Game Conference has signed on IBM, Icarus Studios, Vivox, and GNi as sponsors of its event for game developers later this month.
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