Per Axbom’s UX Joke: A persona walks into a storyboard looking for some interaction. At the end of the scenario, he found himself eye-tracking a mental model with a wireframe interface. He sorted his cards and managed to think-aloud: “I love your design pattern, would you like to come back to my iPad for some bodystorming?” “Sorry” she replied “You’re just not my prototype.”
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
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