Go Forward - and Do A Good Deed!

The Superman Tag Web site finally launched!

Its purpose is to raise awareness — and money — for a great cause: the Christopher Reeve Foundation, which is dedicated to curing spinal cord injuries.

The story behind the Web site is here. I was honored to be a part of the interactive marketing committee group that helped pull this effort together — although the lion’s share of kudos are due to Euro RSCG, which generously did the heavy lifting, i.e. site building, on a pro bono basis.

Could you please help us leverage the buzz around this summer’s biggest movie blockbuster opening? (Superman Returns is dedicated to Reeve’s memory.)

Please visit the Superman Tag Web site. Buy tags. And if you’re at all able, please download one of the banners and post it on your own Web site.

It’s for a very good cause.

Thanks.

And thanks to my fellow committee members, which includes such illustrious names as Dave Weinberger, Euro RSCG’s Jane Barratt and Ryan Berger, Mark Hughes, Steve Rubel, scenarioDNA and a host of others.