Goodmail Takes Out Full Page Print Ad in WSJ

Like many people, when I see a full page ad in a big national paper, I tend to take notice. I usually expect it to be an ad from a large computer, software, or consulting firm, or a group of big names advocating a position on a timely political issue. Today, however, I was surprised to see that page B3 of The Wall Street Journal featured an ad for a firm we’ve covered in ClickZ News for years: Goodmail.

The company touts its e-mail certification services, noting, “Goodmail’s blue ribbon is a clear signal that it’s safe for your customers to hit the open button.”

Before that explanation, giant black text against a plain newsprint background screams, “First it was the government, then religion, then (sweet lord) baseball. And now we can’t help but wonder: What’s left to trust?”

Well, “Goodmail for starters,” answers the ad.

I can’t help but think “politicians” may have been a better choice than “government,” and I’m not too sure what is meant by “religion” being untrustworthy; it’s a tad generic. As for baseball…ugh.

Well, even if Goodmail can’t verify the trustworthiness of ball players when it comes to performance enhancing drugs, the company could help verify Major League Baseball’s own e-mails. Now, at least according to messages sent by MLB to a friend’s Yahoo account (Yahoo supports the certification), MLB does not appear to be using Goodmail.