Google announces new Buy button feature
The button, which should appear within the next few weeks on mobile devices, will help Google compete with Amazon over easy, one-click purchases.
The button, which should appear within the next few weeks on mobile devices, will help Google compete with Amazon over easy, one-click purchases.
Google’s chief business officer Omid Kordestani has revealed that the company is adding a new ‘Buy’ button feature to its search results.
The button, which should appear within the next few weeks on mobile devices, will help Google compete with Amazon over easy, one-click purchases.
Speaking to The Drum, Kevin Dallas, chief product officer at Worldpay eCommerce, said: “With Google Buy set to only be available on mobile devices and the search giant recently changing its algorithm to favour mobile optimised sites, it’s clear Google believes that smartphones and tablets are the way forward for ecommerce.
“This move from the world’s biggest search engine might alarm some merchants but companies should see Google Buy as a positive, spurring retailers to acknowledge the benefits for consumers when they invest in making their site mobile optimised.”
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