Google invests to create “future generation of digital leaders”
Google has extended its ground-breaking education programme and partnered with industry experts in order to mould the digital stars of tomorrow.
In a bid to cultivate the digital stars of tomorrow, Google has extended its ground-breaking education programme to four additional markets; Singapore, Germany, the US and Hong Kong.
The tech-giant also announced a new partnership with the Internet Advertising Bureau (IAB) UK to strengthen the scope of its resources to future students.
So far, over 2000 people have been ‘upskilled’ through the Squared programmes, which initially launched in the UK in 2012. The programme expands young professionals’ digital skillset and works to develop their leadership skills to shape the future leaders of digital.
The programme has already been making waves in the industry, with 100% of executives who have sent people on the programme agreeing that their Squared graduates are demonstrating clear leadership potential and would recommend Squared to other businesses.
Sarah Logan, Head of Squared at Google comments “Our goal has always been to further accelerate digital talent within our agency and client partners so it is great to see that that the Squared principles of learning by doing are now reaching an international audience. We’re also excited to be able to continue to enhance the resources available to our Squares through the IAB partnership”.
IAB’s Training and Education Manager, Joanne Bolger said: “We’re delighted to be aligned with such a well-established education programme. Educating the industry about all areas of digital is a key objective for us and we’re looking forward to showcasing the knowledge and wealth of resource we have to offer, in order to further develop digital talent.”
I think ‘young professionals’ is somewhat ageist! This is a course that should be promoted to all sectors. We need ‘champions’ in the ‘mature’ sector more than ever. I am not revealing my age and yes I am young ‘in spirit’ but I think a change in ‘sales speak’ is much needed here. I am a Squared Student but ancient, don’t forget us please! Greys want to be ‘digital stars today’ before we run out of time,lol!
Hello Vivienne,
The term ‘young professionals’ in this article merely refers to those at the beginning of their career in digital. Here at .rising (and I’m sure at Squared) we love the ‘greys’. You’re a star in our eyes!
Thank you Huw, but I am not 100% convinced. There is a massive market within the ‘grey pound’ sector who want to be trained by people who are not ‘digital natives’ and who can combine the past with the contemporary. This is definitely something that requires a case study. Combining online and offline experience is beneficial. in many instances. Plenty decision makers are often in the 40-55 age range and like to deal with like-minded souls (not always of course) Anyone who thinks social is for the under 30s needs to review their ideas and sharpish (this is NOT directed at you Huw, lol) just saying:)
I completely agree that this industry is very ageist indeed – WHY????
Peter, it’s a young industry. Many of the movers and shakers are those who grabbed the opportunity as they had a tecchie background and were able to respond more quickly. The ‘greys’ (do I like this term? Not sure) sometimes took time to be convinced. When I joined Twitter in 2009 (they actually used to publish how many people were on line simultaneously – how quaint) I couldn’t see it’s worth (to my shame) Now we are up to speed we have much to add – perhaps we should join forces, Peter; I see a business opportunity straight ahead!
Not everyone see’s the course as being as amazing as Google and it’s partners would have you think https://www.linkedin.com/groups/Hi-there-Im-interested-in-4477266.S.5909437731204800516?view=&gid=4477266&type=member&item=5909437731204800516