Google has launched a free tool which lets users download customised data and market-specific information. According to the website, the tool can help users discover anything from how often people go online, to how many connected devices they may have.
Google has launched a free tool which lets users download customised data and market-specific information.
According to the website, the Consumer Barometer can help users discover anything from how often people go online, to how many connected devices they may have, how people research and purchase online, the influence of online video on their shopping habits or the differences between generations and their online behaviour.
The content of the Barometer is based on two research studies conducted during 2014 in over 50 different countries, involving over 150,000 respondents
Peter Cory, Agency Sales Director at Google, said:
“People now use digital media for a huge array of purposes but it isn’t always easy to tell what channels and activities are the most effective, particularly if you’re dealing with multiple markets and products. Our latest Consumer Barometer captures a vast array of new consumer research and enables anyone to easily explore how consumers are behaving in this brave new digital world.”
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