Google release proposals for futuristic new HQ (Video)

Silicon Valley tech-giant Google unveiled plans for its futuristic new headquarters in Mountain View, California, and they're amazing. The lightweight block-like structure "treats architecture as software, imagining a building that can be continually updated just like the latest apps."

Silicon Valley tech-giant Google today unveiled plans for its futuristic new headquarters in Mountain View, California, designed by star architects Bjarke Ingels and Thomas Heatherwick. The plans feature simplistic, “timeless” structures, using smart materials and technologies, which can be moved and moulded according to space requirements. “Instead of having these boxes, with walls and floors, dissolve the building into a simple super-transparent membrane”, Bjarke Ingels comments in the video above.

The lightweight block-like structure, Oliver Wainwright points out, “treats architecture as software, imagining a building that can be continually updated just like the latest apps.”

There’s a huge focus on nature in the proposals. The main of the architects involved is to “transform the sea of parking into a natural landscape, where you’ll find an abundance of green both outside and inside.” Similarly, there is also a focus on sustainability, with the project promising to use less energy.

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