Google's war against bad ads (Infographic)
Google has published a new report which explores its efforts to keep the advertising ecosystem clean and safe for users, advertisers, and publishers.
Google has published a new report which explores its efforts to keep the advertising ecosystem clean and safe for users, advertisers, and publishers.
Google’s report claims that the search giant disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014.
Take a look at their report, and their infographic for further details of their 2014 campaign against bad ads.
“In 2014 TrustInAds.org, a group which includes Google, AOL, Yahoo and others, released a report showing that we had collectively removed or rejected more than 2.5 million ads related to weight loss and dietary supplements over the past 18 months”, said Vikaram Gupta, director, of Google Ads Engineering in a blog post.
“Online advertising helps fund content and businesses on the web, from small family-owned shops to large publishers. While online advertising helps the web to work for all of us, this ecosystem can also attract bad actors that aim to misuse ads for harmful or deceptive purposes.”
What about the large number of good websites and ads that face the wrath of Google without anything wrong on their part. Google can do better!