‘Great’ Britain: Campaign helps UK brands grow by £37bn
The value of the UK’s top 50 brands has grown by £37bn in the last year with thanks to the government’s ‘Great’ campaign, according to Brand Finance.
The value of the UK’s top 50 brands has grown by £37bn in the last year with thanks to the government’s ‘Great’ campaign, according to Brand Finance.
The value of the UK’s top 50 brands has grown by £37bn in the last year with thanks to the government’s ‘Great’ campaign, according to Brand Finance.
The ‘Great’ campaign champions British brands and culture through “giving brands of British origin a platform to grow”.
The league table, constructed by Brand Finance, included the top 100 brands, was been topped by Vodafone, closely followed by Shell, HSBC, Orange and Tesco.
Conrad Bird, director of the ‘Great’ campaign, said: “The ‘Great’ Britain campaign’s core message is that the UK is the most creative and innovative country in the world. These results add further evidence to that claim: the UK is also a world leader in marketing and brand development.
“The ‘Great’ Britain campaign already works in partnership with many of the companies on the top 100 list to inspire the world to do business, visit and study here.”
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