Groupon Adds In-Store Coupons to Its Freebie Offers

Groupon has expanded its e-commerce offering with the addition of in-store coupons to the Freebies section of its website.

According to Groupon, the move gives national retailers as well as marketers a “programmatic way to reach millions of potential customers with targeted promotions that drive traffic into their business.”

The deals site also says in-store coupons allow retailers to use Freebies to generate sales across multiple channels.

Groupon’s in-store coupons include offers like 20 to 30 percent off a women’s shoe purchase at Macy’s, 15 percent off an entire purchase at Sephora, 15 percent off a jewelry purchase at JCPenney, and $5 off a purchase of $25 or more at PetSmart.

Each retailer’s coupon page displays how many coupons are available and when each offer expires. It also gives users the ability to filter by promo codes, sales, and in-store offers.

Freebies launched in the fourth quarter of 2013 as an online-only category that has since grown to include about 30,000 digital coupons, promotion codes, sales, giveaways, and samples from almost 6,000 national brands.

Groupon’s Freebies page displays the total number of coupons and retailers available and allows users to browse by store and category. It also highlights “top coupons and offers” each day.

The addition of in-store coupons brings another 1,100 coupons from more than 250 retailers across 245,000 locations, Groupon says.

In-store coupons are initially available for national retailers. Groupon says it plans to expand to small businesses later this year.

In February, Groupon launched Deal Builder, or what it calls “a convenient, 24/7 self-service option for local businesses to build their own Groupon deal” that “guides merchants through a step-by-step process and enables them to choose from a series of popular deal templates to construct a promotion that best meets the needs of their business.”

At that time, it also launched the Best of Groupon collection, which it says recognizes local businesses for the popularity of their campaigns and high levels of customer service.