Grybauskas Beatrice Wins 24/7Media Account

Grybauskas Beatrice in New York City said that it has won the advertising account of 24/7 Media Inc., the newly formed Internet advertising service, also in New York.

The agency will create print and direct response advertising as well as online banner ads through its new media subsidiary, Blue Dingo Digital. Billings were not disclosed.

24/7 Media Inc. was formed in December 1997 when Petry Interactive Inc., the team behind the former Katz Millennium Marketing, and Interactive Imaginations Inc. merged to form a new firm representing more than 3,400 Web Sites.

The new firm lists as clients AT&T WorldNet, Reuters Money Net, and Reader’s Digest, and is set up to compete head-to-head with DoubleClick.

According to Joe Beatrice, president of Grybauskas Beatrice, “This marketing effort provides us with an exciting opportunity to leverage our branding know-how and Web marketing experience on behalf of the next leader in the category.”

Grybauskas Beatrice, with billings of $52 million, has 51 employees at its New York headquarters at 665 Broadway in New York City. Blue Dingo Digital, the firm’s Web Site development subsidiary, is based at the same location with 17 employees.