Happy St. Patrick’s Day: Celebrate with Guinness’ top 5 ads

At this time of the year you see more greenery, vibrant orange trimmings and fertile specimens basking in the early sunshine – no it’s not just spring, it’s St. Patrick’s Day.

Here’s a definitive list of Guinness’ best ads EVER, ranked by Youtube views*.

1. Guinness basketball commercial 

This minute-long clip explores men’s relationships with each other and how they extend further than just the pub. It’s clocked up over eight million views on youtube so far and it’s strong emotional reaction pulled at the heart-strings of many allowing millions to connect to the brand in new ways.

http://www.youtube.com/watch?v=xwndLOKQTDs

Youtube views: 8,404,366

2. Round-up your mates

This hilarious advert depicts men’s sheep-like similarities and how Guinness brings men together. Created by Abbott Mead Vickers BBDO, highly trained sheepdogs round up a group of men and deliver them to a bar.

Youtube views: 3,129,780

3. Banned: Men and women shouldn’t live together

Sadly, due to controversy, this ad was banned after showing the trials of a couple living together.

Youtube views: 582,291

4. The surfer

Some say this is Guinness’ best ad, launched in 1999 it depicts men’s patience and determination in the face of adversity…for a pint.

http://www.youtube.com/watch?v=zff9hVH3ptY

Youtube views: 527,426

5. The festivity of St. Patrick’s Day 

Waking up on Paddy’s day is much like Christmas to many across the globe.

http://www.youtube.com/watch?v=eteWVqVPcTQ

Youtube views: 474,913

Through years of hard work and good marketing, Guinness has achieved a strong connection with its consumer base and is happily associated with not just Ireland, but a day to celebrate it’s patron saint. What’s clear from this list is that a pulling a strong emotional chord equals views, so marketers always remember – make it emotional.

*views based on most popular channel.