Hearst Bolsters Marketing Team for HomeArts Network

Hearst New Media & Technology in New York City has recruited a top marketing professional as vice president, network marketing and created two new senior executive positions for its HomeArts Network, a resource for women on the Web.

The company said the new positions reflect an increased focus on brand development for the HomeArts Network, its original content and content from established Hearst magazine brands, as well as efforts to increase the services available to subscribers through electronic commerce partnerships and strategic alliances.

Marketing and advertising veteran Eliot Russman was named vice president of network marketing. He will also be responsible for enhancing the brand identity of current content channels such as “Eats,” “Bloom” and “Shelter,” creating a “strategic synergy” for the online versions of Hearst magazine brands from Redbook to Good Housekeeping to Cosmopolitan.

Eliot has held various senior-level marketing, advertising and business development positions at FreeRide.com, Citibank, N.A., Dancer Fitzgerald Sample, Backer & Spielvogel and Siegel & Gale Advertising.

Hearst New Media Director of Marketing Marty Chavkin was named to the newly created position of vice president of e- commerce and database marketing. He came to Hearst from Colgate Palmolive where he was senior brand manager.

Also promoted was Scott English from director of business development to the newly created position of vice president of network business development. He came to Hearst from Conde Nast publications where he worked in advertising.