160426_PresidentialField
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resource160426_PresidentialField You’ve sat in that meeting. The marketing slide says the campaign drove 500,000 dollars. The finance slide, for the sam...
View article160426_PresidentialField Grocery retailers spent years worried that a partnership with Instacart meant handing over the customer relationship. That fe...
View article160426_PresidentialField Reddit spent two decades being described by what it was not: not a feed, not a social graph. The platform is now cited by eve...
View article160426_PresidentialField Marvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europ...
View article160426_PresidentialField Key Takeaways: – Margin, not top-line growth, is the most important metric in a retail business, according to Refy̵...
View article160426_PresidentialField Most eCommerce brands still put the bulk of their marketing budget into finding new customers. Yet the customers already on t...
View article160426_PresidentialField Eight years ago, retail media inside a DIY retailer had no template. Buying departments had no frame of reference for it. The...
View article160426_PresidentialField Drinkware is one of the few categories where a shopper sees every rival’s price in a single scroll. That openness sets ...
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