160426_PresidentialField
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resource160426_PresidentialField There is a specific kind of brand problem that established companies rarely talk about openly: the moment when your loyal cus...
View article160426_PresidentialField The word “Reddit” gets appended to a Google search 250 times every second. People search Google, then add “...
View article160426_PresidentialField Almost every CMO is experimenting with AI. Very few are seeing the returns they expected. Gartner’s latest data puts th...
View article160426_PresidentialField Every eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than...
View article160426_PresidentialField A bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ ...
View article160426_PresidentialField Macy’s challenged the premise that technology and human connection are in tension. The real question isn’t whethe...
View article160426_PresidentialField At Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction...
View article160426_PresidentialField Joe Preston’s Shoptalk keynote was not about a growth hack or a new channel but what happens when a brand stops chasing...
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