Higher Ad Sales for Yahoo! Japan

Yahoo Japan Corp., ajoint venture between Yahoo! Inc. of the U.S. and Japan's Softbank Corp., saidit expects pretax profit of 270 million yen ($2.23 million), up from 131.7million yen the year before, on increased ad sales.

Yahoo Japan Corp., a joint venture between Yahoo Inc. of the U.S. and Japan’s Softbank Corp., said it expects pretax profit of 270 million yen ($2.23 million), up from 131.7 million yen the year before, on increased ad sales.

That’s 3.8 percent above the 260 million yen forecast by Toyo Keizai Inc. Sales will be 1.85 billion yen, up from 1.27 billion yen.

“An expansion of Internet advertising from car companies and retailers wanting to sell products through our site gave a big lift to our sales,” company Spokesman Takayuki Uchida told Bloomberg News.

The company hasn’t released a full-year earnings forecast before.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource