Hot this week: Agency confessions, what ecommerce customers want and the truth about 'disliking'

What’s the world of digital marketing been up to this week? Well, we’ve got some fascinating revelations to share in our just-launched State of Creative Agency Land report (thanks to everyone who took part!). Elsewhere, we’ve got some key insights into the deepest desires of online shoppers, some intriguing predictions about the future of mobile ads – and what’s the real story behind that Facebook ‘dislike’ button? We’ll let Mark Zuckerberg explain….

 

NEW REPORT: The State of Creative Agency Land 2015

This summer we asked our readers to give us the lay of Creative Agency Land in 2015. You were brutally honest — check out the results in our freshly published report.

 

ANALYSIS: What do customers want from ecommerce delivery?

Delivery is a key factor in customers’ decisions to buy online, but many retailers are failing to meet expectations. Find out which brands are ecommerce‘s winners and losers.

 

HOW TO: 5 kinds of online shoppers and how to engage them

A staggering 97% of online shoppers leave a website before making a purchase. Here are the five shoppers most likely to bail on a purchase — and how to stop them.

 

SOCIAL MEDIA: What is Facebook’s ‘dislike’ button really all about?

During a live question-and-answer session streamed on Facebook, Mark Zuckerberg revealed that the social media giant is testing alternatives to the ‘like’ button – but it’s not what you might immediately think.

 

PREDICTIONS: Mobile advertising to overtake newspaper ads in 2016

Mobile internet advertising will overtake newspaper ads next year, accounting for 12.4% of global adspend to newspapers’ 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.