Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you the best and worst of brands hijacking April Fools' Day, some stellar advice about the afterlife of apps, and some thoughts on customer satisfaction.
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you the best and worst of brands hijacking April Fools’ Day, some stellar advice about the afterlife of apps, and some thoughts on customer satisfaction.
APRIL FOOLS: Brands hijack April Fools’ Day: The best and worstOnce upon a time cling film, buckets and falling books were the main apparatus for pranks. Nowadays, brands are in on the action, using clever and funny pranks to boost PR and awareness.
INSIGHT: 5 mistakes that kill even the most awesome appsA startling 21% of people who download an app never look at it for a second time. How can you dodge the five major mistakes that kill many mobile apps before their time?
ONE MINUTE WITH: One minute with: Lindsay McEwan @ Tealium McEwan wakes up to the sound of cold hard cash, he admires the unorthodox and hails Emmeline Pankurst as his personal heroine.
INFOGRAPHIC: What makes a customer happy?How can marketers package sunshine-infused satisfaction and ensure customers stay happy? Take a look at this infographic from Reevoo which delves into the mysterious psyche of the consumer.
STRATEGY: Debuting Amazon Dash before April Fools’ Day genius move, say marketers Launching the Amazon Dash Button ahead of the year’s most infamous day for pranks has sparked an internet-wide quest for the truth. The marketers behind the stunt were sure to create a buzz: launch an almost unbelievable innovation ahead of April Fools’ Day and watch the internet melt.
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