Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, we've got the do's and don'ts of targeting consumers in digital travel, a damning report on the failure of UK retailer email marketing campaigns, all you need to know about YouTube's new gaming platform, and more.
Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, we’ve got the do’s and don’ts of targeting consumers in digital travel, a damning report on the failure of UK retailer email marketing campaigns, all you need to know about YouTube’s new gaming platform, and more.
DO’S AND DON’TS: The secrets of digital travel ad targetingAhead of StrategyEye’s Future of Travel event on Wednesday 2nd September, Stephen Tayor, vice president and managing director of travel ad platform Sojern, talks through the do’s and don’ts of targeting consumers in digital travel.
REPORT: UK retailer newsletters failing to engage with consumersPracticology has released the findings from six months of research into retailers’ email marketing campaigns. Conclusions? There’s substantial room for improvement.
INFOGRAPHIC: The momentum of mobile (Infographic)“Your customers have you in the palm of their hands” says this new infographic from Dynatrace, which looks at the importance of the omnichannel customer experience. Check it out.
INTERVIEW: Cutting through the noise of social media (Interview)We spoke to Merinda Peppard, EMEA marketing director of Hootsuite, about the changing role of social media in digital marketing, and what strategies brands can take to make an impression in a crowded field.
LEARN: 5 things you need to know about YouTube’s new gaming appYouTube has launched its own video streaming app and website, directly challenging Amazon’s Twitch in the growing gaming audience sector. Here are the things you need to know.
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