Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week .rising brings you a video of our chat with Dan Spicer, Hootsuite’s Head of EMEA Community, big #fails by Twitter’s CFO, an offer you can’t refuse from Pubble, and more! Don’t miss this week’s other essential marketing news.

Dan Spicer from social relationship experts, Hootsuite, gives us the lowdown on how some exciting acquisitions made by the company in 2014 are going to see its platform integrating shiny new features over the coming year.

Old Spice always tap into alternative humour, and with this campaign, they’ve outdone themselves. Introducing: #SmellcomeToManhood.

In his latest .rising leaders post, Ben Rowland of Arch Apprentices explores how, as companies move to keep their hiring practices up-to-date with digital and technological developments, the demand for digital apprentices is rapidly increasing.

Chief Financial Officer Anthony Noto made a bit of a blunder this week when he publicly tweeted about a plan he has to buy a company, instead of DMing it.

Want to know how smarter website communication can boost engagement and drive sales? Check out this exclusive .rising offer and get 6 months free use of Pubble’s cross-platform website messaging service.
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