Hot this week: Logo psychology, tech London and digital amnesia

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we give you the psychology of logo design, London’s tech success, new research revealing that 20% of all UK eCommerce happens on the journey to work and much more essential digital news.

 

INFOGRAPHIC: The psychology of logo design

What does the colour, shape or font of your logo say about your business and your product? Colour Fast have explored the psychology of logo design to bring you what you need to know about the imagery of your brand.

 

INSIGHT: London is “most exciting city in the world for tech”

The UK’s FinTech companies are driving record-breaking VC investments in the country’s digital scene, with London being labelled one of the “most exciting” cities in the world for tech.

 

STUDY: Commuters now spend £9.3bn via smartphones and tablets

New research reveals that 20% of all UK online shopping purchases now happen during people’s daily commute.

 

 

HURRY: Last chance to book part-funded places on the ADBL’s digital courses

The Tech Partnership is funding a limited number of places on the Academy of Digital Business Leaders’ (ADBL) Digital Training Programmes, allowing employers to apply for £500 per learner booked.

 

SEARCH: Google responsible for “digital amnesia”, says study 

Our modern dependence on search engines such as Google is fostering “digital amnesia”, suggests a new study by Kaspersky Lab.