Hot this week: Myth busting mobile, wearables and awesomeness
What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you four myth-busting mobile facts, an interview with Intel exploring the possibilities of partnering to promote the development of wearables and other essentially awesome digital insight from across the past week.
INSIGHT: 4 mobile advertising myths busted
Malevolent myths about mobile advertising persist, keeping clients and marketers alike from taking advantage of all mobile has to offer. Quantcast debunks four of these baseless rumours.
INTERVIEW: Intel promotes power of partnering to fuel wearable revolution
Take a look at this video interview with Intel’s Paul Stacey, who explains how the company is developing, investing and partnering with a range of technologies and companies in the in the hope of becoming the chip-maker that powers the emerging wearable revolution.
INSIGHT: Who won the social Super Bowl?
Coca-Cola, Budweiser and Always tugged at our emotional strings during this season’s Super Bowl advertising bonanza, which saw a discernible shift away from humour in what has become America’s biggest TV event.
EMAIL: Which words increase and decrease email open rates?
According to new research from Touchstone, a subject line analysis tool from Alchemy Worx, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, while ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance.
INFOGRAPHIC: How to build a brand of awesomeness
Need step by step advice, detailing how to build an online community for your business? Look no further.
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