What does this digital marketing industry need to know this week? Peeple - the app that asks users to rate friends - is here, consumer trust in traditional advertising in declining, and half of ecommerce transactions now include a cross-device journey.
What does this digital marketing industry need to know this week? Peeple – the app that asks users to rate friends – is here, consumer trust in traditional advertising in declining, and half of ecommerce transactions now include a cross-device journey.
STUDY: 50% of ecommerce transactions include a cross-device journeyFifty per cent of purchases worldwide now involve multiple devices throughout the consumer buying journey – with the UK only just behind the global average at 49%, reveals new research.
INFOGRAPHIC: How much is that tweet really worth? What is the value of your social channel? Web Influential have calculated social value in the same currency we measure our day-to-day lives in – estimating just how much each tweet is worth.
HAPPY BIRTHDAY INSTAGRAM! As Instagram turns the ripe old age of five next week, we want to know: how has the photo sharing service evolved? Luckily for us, Tom Hopkins from One Productions has collated all of Instagram’s most useful data into one GIFtastic infographic.
NEW APPS: Peeple: The human-rating app with great potential for misuse The internet is losing it over a new app that lets users give star ratings of everyone they know. There is no way to opt out of being judged.
INSIGHT: UK consumer trust in traditional advertising has declinedMost forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK consumers over the last two years, according to Nielsen’s latest biennial Global Survey of Trust in Advertising, which polled 30,000 online respondents in 60 countries.
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