Every week, we bring you a round-up of the hottest stories from the last seven days: Essential reading for the digital marketing world. This week we've got the latest stats on Facebook ad spend, a list of the 20 most innovative tech brands, a comparison between Prime Day and Black Friday, and yet another emoji campaign from Domino's.
Every week, we bring you a round-up of the hottest stories from the last seven days: Essential reading for the digital marketing world. This week we’ve got the latest stats on Facebook ad spend, a list of the 20 most innovative tech brands, a comparison between Prime Day and Black Friday, and yet another emoji campaign from Domino’s.
New data indicates that quarterly global spend on Facebook advertising has grown 114% year on year, with 63% of Facebook ad budgets directed towards mobile phones and tablets.
TECH: 7 new companies appear in 2015’s top 20 most innovative tech brands A recent survey of consumer perceptions of innovative tech brands found that identification with brands and innovation has broadened. This year, seven new brands grace the top 20.
ONLINE SHOPPING: Prime Day pummelled by Black Friday Amazon’s first-ever Prime Day failed to overtake Black Friday as the preferred shopping day of the year, according to data from ad tech firm Magnetic.
TRENDS: Trends of the top 100 brands on YouTubeA new report by Google and Pixability found that the average spend of the top 100 advertisers on YouTube is up a whopping 60%, and the number of advertisers investing in video ads is up 40% year over year.
CAMPAIGNS: Domino’s offers solution to “emoji illiteracy” As part of its latest ad campaign ‘Emoji Literacy’, Domino’s is handing out free flashcards online to help infrequent texters decipher the little cartoon symbols that now dominate most of our written conversation.
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